About the Institute of Residential Marketing (IRM)

Learn about NAHB’s Institute of Residential Marketing (IRM) and the benefits of an IRM designation. Search for IRM and CSP classes, find marketing and sales experts in your area using the Institute of Residential Marketing Directory, download tools to facilitate completing your case study, and get information on key staff contacts.

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Title	Type
2012-2013 NSMC Sponsorship Opportunities This is the 2012-2013 National Sales & Marketing Council Media Kit. 1/31/2012	PDF
2011 NSMC/IRM Fall Board of Directors Meeting Schedule Schedule of meetings for NSMC/IRM during 2011 Fall Board. 7/21/2011	PDF
About MIRM-Aid™ If there’s one thing MIRM (Master in Residential Marketing) candidates dread, it’s the long process of writing a case study: the final step a candidate must complete before obtaining the designation. The process involves working from a detailed outline to create a finished study along … 7/1/2011	Web page
What Salespeople Need to Know About Financing -- Webinar Handout PDF of the presentation from the "What Salespeople Need to Know About Financing" webinar, originally broadcast on June 8, 2011. 6/8/2011	PDF
Ask NSMC Need to reach NSMC quickly? Avoid the awkward voicemail message and submit your query with this form. 4/7/2011	Form
Subscribe to Sales + Marketing Ideas (SMI) Magazine The Sales and Marketing Magazine for the Housing Industry Remain competitive with a subscription to the award-winning Sales + Marketing Ideas magazine. Each issue is packed with valuable ideas and insights on sales and marketing trends, market research, advertising, marketing plans, … Bi-monthly	Magazine
Reinvention in the Down Economy Webinar The market has changed significantly in the past few years, and everyone is scrambling to figure out how to adapt and find success in this new home sales environment. The National Sales and Marketing Council (NSMC) presents the webinar Reinvention in the Down Economy  to help builders … 2/3/2011	Web page
IRM Past Leaders and Award Recipients This page lists past IRM leaders and award recipients. 5/10/2010	Web page
National Sales and Marketing Council Staff Contacts Here are the staff contacts for the National Sales and Marketing Council. 5/6/2010	Web page
MIRM Case Studies - Guidelines and Criteria This document provides the guidelines and criteria required for the MIRM case study. 4/21/2010	PDF
MIRM Case Studies - Workbook This workbook is designed to help candidates organize and write their case studies. 4/21/2010	PDF
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