Welcome to the Sales & Marketing Industry Channel!
This exclusive industry Channel is brought to you by NAHB’s National Sales and Marketing Council (NSMC), which helps builders sell more homes more effectively through education, awards and recognition programs, and sales and marketing tools for members.

What's a MIRM?

MIRM is the highest designation offered by the Institute of Residential Marketing (IRM), the educational arm of the National Sales and Marketing Council. Learn how this achievement changed the professional lives of these MIRMs!

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Sales & Marketing Resources:

Ask a MIRM

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Check out some of the answers:

Advertising Proving Print Media Isn't Dead New and Improved: Integrating Campaigns Track Your Online Advertising to Success	Branding Brand of Bothers The New World of Online Branding 10 Tips for Consistent Branding in Social Media Marketing

Builder-Broker Relations Five Myths Builders Believe about Realtors® Establishing Builder-Broker Relations On Their Terms: Connecting Through Social Media	Customer Relations How to Run Your New Home Sales Franchise Build Your Fan Club Like a Sales Rock Star Online Customer Service

Design Trends Designing for Women Strategies for Storage Doing Double Duty in the Home Office	Green Trends Selling Green in a Challenging Market Delaware Builders Find Success With Green Building Incentive Making Green from Green

Finance Financing Then & Now: Are Things Really Different? Educate Yourself on Housing & the Economy for Less than $50 My Builder Filed for Bankruptcy!	Market Research Sum of the Parts: Analyzing Supply and Demand in Today's Market A Strategic Approach to Successful Market Research How to Shop Your Competition Properly

Marketing Home Buying 102: Women in the Driver's Seat The Auction Event Effective Community Promotional Strategies The Value of (Nationals) Awards	Merchandising Money Matters in Model Home Merchandising Partnerships: Adapt, Evolve or Become Extinct Perfect Yet Pragmatic

Public Relations Marketing on a Shoestring Budget The New Public Relations Renaissance in Real Estate The Key to Economic Survival	Sales Adapt to the Market to Boost Your Business Overcome Fear of Rejection With Proper Follow Up for Every Prospect Generate Sales Using Federal Housing Tax Credit

Sales Management An Old Way for a New Day Training & Motivating in a Tough Economy (Article) Training & Motivating in a Tough Economy -- A 12-Month Guide (SMI Supplement)	Technology Calling All Home Buyers: Using Mobile Marketing to Sell Homes Using Technology to Your Advantage You Can't Manage What You Don't Measure

More Great Links to Know... Industry Links NSMC Council NSMC Events All NSMC Courses

New Channel Content!

The following content was recently added to the Channel:

Marketing: The Auction Event
Green Trends: Selling Green in a Challenging Market
Design Trends: Designing for Women
Marketing: Home Buying 102: Women in the Driver's Seat

Are You Reading Sales + Marketing Ideas?

SMI Digital is here! You can check out the latest issue at www.smimagazine.com. Same great magazine, easier ways to access it! Subscribers and NSMC members just need to make sure their email addresses are updated (send yours to nsmc@nahb.org) and have the latest version of Adobe Flash (free download available online).

Check out www.smimagazine.com to see current issue features, sample articles and learn how to subscribe.

Better yet, join your local SMC or purchase an at-large membership and get the new home sales and marketing industry's premier magazine for free!

Upcoming Events & Courses

Looking for IRM courses in your area? The most up-to-date schedules are always available online.

Click here to view and search for courses. For questions or further information, please contact The Professional Designation Helpline at 800-368-5242 x8154 or via e-mail at designations@nahb.com.

Audio Conferences

Beyond the Best Case Scenario
This seminar will show you how to most effectively use your resources and develop a vision for the future while staying focused on what needs to be done day-to-day. You can get ready for the next phase, no matter what it is—why not start now? NAHB members can purchase today for $39!

Selling to 50+ Buyers in a Down Market
In this webinar, you'll learn how to sell to 50+ buyers in today's challenging market conditions. Find out how to evaluate your sales staff and show them effective selling techniques, refine the sales process to succeed in the 50+ market and learn how to overcome buyer's objections.
Purchase a recording today!

We Want to Hear From You

Have ideas for topics you'd like to see added to this Channel?

Sales & Marketing Resources:

Ask a MIRM

Check out some of the answers:

Green Trends